Race To The White House

This was a massive undertaking with deliverables including; studio set extensions, interactive map, desk AR and numerous immersive graphic systems designed by AE Live Ignite in partnership with sister company AE Live Silver Spoon.

Our mission was to raise the bar for election coverage and keep viewers informed on every moment in this historical US Election.

The opening title sequence featured five, all important, battleground states as the camera travelled across America from West to East. The fast-paced race between Democrats and Republicans, represented by two streaks of luminescent colour glass, lead the viewer to a neck and neck chase to The White House door itself.

Client: CBS News